Website Copy Editing
A second set of eyes on your website copy. I go through it page by page — fixing errors, smoothing inconsistencies, and making sure the voice holds from start to finish.
From rough draft to publication-ready — I help writers, businesses, and creators make every word count.
Hi, I'm Toni! Many years ago, I taught middle school and high school English, and while I was sad to leave the classroom, editing turned out to be a much better fit for me. I've spent over fifteen years doing what I love — copy editing research publications, working on fiction manuscripts, earning formal training through the Editorial Freelancers Association, and reading more books than I can count.
Whether it's cleaning up grammar and style, giving your prose some sentence-level attention, or digging into the big-picture areas like character arcs and story structure — I want your writing to feel like you, just sharper. That's always the goal.
In 2018, I started @readwithtoni, and honestly, it became one of the most meaningful parts of my life. What began as a place to chat about books grew into a community of nearly 4,000 amazing readers and over 2,000 posts about the books I love (and the ones I don't). I host Read With Toni, a twice-monthly buddy read that's been going strong for over seven years, and a Read to Learn, a monthly nonfiction group I started in 2020 to explore the stories and histories we didn't learn in school — because nonfiction is powerful, and so are those who read it.
Books are woven into every part of my life. I read with my kids, I read with my husband, John, and I read with my community. I also sell books part-time at Folklore & Fable, a woman-owned independent bookstore in Colchester, CT — so yeah, I spend my days surrounded by books and the people who love them. That's what I bring to editing: someone who is constantly immersed in the written word.
For authors working toward publication. For businesses that need their words to work harder. For anyone who cares about getting it right.
A second set of eyes on your website copy. I go through it page by page — fixing errors, smoothing inconsistencies, and making sure the voice holds from start to finish.
Social content moves fast, but sloppy copy still sticks. I clean up captions, bios, and posts so your brand sounds intentional and polished — without losing the voice that makes you recognizable.
Reports, proposals, newsletters, email campaigns, blog posts, marketing materials — if your business puts words in front of people, I can make them sharper. Clean copy builds trust. Sloppy copy costs it.
Precise, detail-oriented editing for grammar, clarity, spelling, consistency, and flow, by refining sentences and enforcing a specific style. Whether it's a manuscript, article, or report — I make sure your writing is clean, correct, and ready for its audience.
A detailed, honest reader response to your manuscript — the kind you'd get from a very well-read friend who also happens to have written over 2,000 critical reviews. I track my experience chapter by chapter and deliver structured feedback you can actually use.
Sentence-level attention to your prose — rhythm, word choice, tone, dialogue, and voice. This isn't about fixing errors; it's about making every line feel intentional and impactful.
A deep, big-picture evaluation of your manuscript — story structure, character development, pacing, plot coherence, point of view, dialogue, and emotional arc. Includes a detailed editorial assessment letter with actionable recommendations to guide your revision.
A focus on the substance of your writing — clarity, organization, argument, flow, and whether your ideas are landing the way you intend. Ideal for nonfiction, essays, articles, and narrative work where the structure needs to serve the message.
Ongoing collaboration through multiple drafts. I use visual tools like story maps and flow charts to help you see your narrative from new angles — so you're never stuck staring at the same page wondering where the engine went.
Good editing doesn't change your voice — it clears away everything standing between your words and your reader.
Your writing should feel more like you after we work together, not less. I’m not here to rewrite — I’m here to bring out what’s already there.
I’ll tell you what’s working and what isn’t — but always with care, and always with a way forward. You’ll never get vague feedback from me.
Whether it’s a comma, a character arc, or the flow of an argument — I pay attention to the small things because they add up to everything.
Before I put on my editor hat, I read your work the way your audience will. I track where I’m hooked, where I drift, and where something doesn’t land. Then we talk about why.
Teaching, editing, reading, selling books — it's all been about words and the people who love them.
Built and lead an engaged literary community on Instagram. Host Read With Toni, a twice-monthly virtual buddy read running for 7+ years. Founded Read to Learn in 2020, a monthly nonfiction reading group exploring undertold histories, social issues, and current events.
Sell and recommend books at a woman-owned, author-owned independent bookstore, working directly with readers and the local literary community.
Developmental and line-level editing for fiction manuscripts. Created visual aids and story flow charts to help authors see their narrative structure from new perspectives.
Edited research publications, industry reports, and professional education and training materials for the largest global trade association serving the insurance and financial services industry — 700+ member companies across 71 countries.
Taught five English courses, deconstructing approximately 15 novels with students and guiding them through the writing process.
Whether you're writing a novel, running a business, or somewhere in between — if words matter to your work, I'd love to hear from you.
"Good editing doesn't change your voice — it makes sure every word earns its place."
AI can generate a first draft in seconds. It cannot read like a human being. Here's the evidence — and why it matters for your writing.
Large language models are, at their core, very sophisticated pattern-matching engines. They predict which word is likely to follow the last one, based on statistical patterns in billions of training examples. That is not the same as reading. It is not the same as understanding. And it is fundamentally not the same as editing.
A human editor reading your manuscript is tracking your argument, feeling the rhythm of your sentences, noticing when your voice shifts three chapters in, and asking what your reader will feel at the end of page one. AI is asking — what word comes next?
"The judgment, discernment and verification skills of a professional editor fall into the 'tacit knowledge' category. Editing as an afterthought — or itself outsourced to AI — is not going to cut it."
— Lisa McLendon, Poynter Institute, 2025
A peer-reviewed study from arXiv tested 118 writers using GPT-4o autocomplete. The result — writing became measurably more homogenous. A classifier's ability to distinguish Indian from American authorship dropped by over 7 percentage points. On email tasks, accuracy plummeted from 83% to 60%. AI didn't improve the writing — it erased what made it distinctive.
The problem is structural. AI is trained on the most common patterns in the most widely available text — which skews heavily Western, corporate, and neutral. Push your draft through it, and it drifts toward a voice that belongs to no one in particular.
Your voice is the whole point. It is what separates your book from a thousand others, your website from your competitors, your newsletter from the inbox noise. A human editor's job is to protect it, not sand it away.
"If you are a creative writer and a native speaker of English, these tools are more likely to damage rather than polish your prose."
— Ariane Peveto, via Jane Friedman's blog, 2025
A deliberate sentence fragment. A run of staccato sentences that mirrors a character's panic. A comma splice that carries the reader breathlessly forward. These are tools. AI flags them as mistakes.
Testing the major AI editing tools on literary prose reveals consistent failures. Hemingway Editor suggested splitting a sentence containing a single adverb into three — and in doing so, introduced an incorrect pronoun, a story inconsistency, and a point-of-view shift. ProWritingAid flagged "ginger" in "ginger tea" as a cliché. Grammarly applied contradictory comma rules to two nearly identical sentences in the same paragraph.
Copyediting is not about applying rules. It is about knowing when to apply them, when to bend them, and when the rule itself is the enemy of the sentence. That distinction requires a human reader.
CNET published 77 AI-generated finance articles. When errors were discovered, 41 of the 77 — 53% — required corrections. Sports Illustrated published articles under fake AI-generated author names with AI-generated headshot photos. Gannett deployed AI sports recaps that went live with unfilled template placeholders. Lawyers submitted AI-drafted filings citing cases that did not exist and were sanctioned by the court.
In academic publishing, a 2025 investigation by Daily Nous documented AI production systems that removed entire paragraphs, replaced the word "one" with the numeral "1," deleted possessive apostrophes throughout, and introduced new errors across multiple proof rounds over a span of three to six months.
These are not rare failures. They are what happens when the human editor is removed from the chain.
The Reuters Institute's 2025 report on generative AI surveyed global news audiences. Only 12% were comfortable with fully AI-generated content. That number rose to 43% when humans were clearly in the lead role. A majority expected AI to make content less transparent and less trustworthy over time.
Readers — your readers — are increasingly attuned to the texture of AI-generated prose. They may not be able to articulate it, but they feel it: the flatness, the missing personality, the slightly-too-smooth sentence that sounds right but means nothing in particular. You worked too hard on your writing to hand that final impression to a language model.
"In a world where AI is ever-present, we need editors more than ever. They need us."
— Tiffany Vakilian, opening address, ACES VCON25, September 2025
AI is a tool. Like any tool, it can be used well or poorly. What it cannot be is a substitute for someone who reads closely, thinks carefully, and brings fifteen years of editorial expertise to your work.
That is what a skilled human editor does.
Let's work on it togetherSources